Posted in Campus Marketing (On & Off) on September 22nd, 2008
Filed Under: Campus Network, Experiential Marketing, Seinfeld, Yardstick Partners
If I say “yada, yada, yada” what’s the first thing that comes to mind? If you were alive and even semi-conscious during the 1990s, those three words doubtlessly conjure up images of the sit-com that dominated popular culture for nine consecutive years beginning in 1989: Seinfeld.
For many members of today’s youth culture, however, connections to Seinfeld are tenuous at best. After all, the youngest Gen-Y-ers were all of four years old during Seinfeld’s last season. For them, Seinfeld has existed only in syndication–a quirky period piece where everyone wears funny jeans.
That is precisely why Sony has launched the “Seinfeld Campus Tour.” Over the next three months, a 60-foot bio-diesel-powered bus will travel thousands of miles to more than 26 cities–stopping at college campuses and sports venues along the way. The bus is one-part Seinfeld museum and one-part interactive playhouse. Equipped with Facebook-ready laptops, flatscreens and DVD-based trivia games, the bus tour is designed to introduce the youth culture to Seinfeld using media they understand.
This savvy campaign was designed by Yardstick Partners, and we’re lending a hand too. We’ve put our campus network to work, and have arranged for the bus to make stops at dozens of colleges and universities across the country.
Based on the media coverage thus far, it looks like we’re making quite a splash. Check out some coverage here, here, and here — or if you’re really ambitious, you can read all 207 unique blog posts about the bus tour that Google found here. For a video-based virtual tour of this very astute piece of youth culture marketing head here.
And keep your eyes pealed — if the big red-and-yellow bus rolls to a campus near you, leave us a comment and let us know what you think!
Keep trucking,
YM
Posted in Brand Ambassador Programs, Campus Marketing (On & Off), Spring Break Marketing, Youth Culture Research on September 20th, 2008
Ladies and gentlemen, today’s youth culture just got easier to reach.
Today marks the launch of a company fourteen years in the making. What began as a youth-targeted spring break travel service has grown, year by year, into one of the most robust networks of college and high school students nationwide with a full suite of experiential marketing services for agencies and brands. And now, with the unveiling of Youth Marketing Connection, our team of youth marketing experts is ready to put that network to work for you.
Youth Marketing offers four discrete services for marketing to that most elusive of demographics: 14-to-24 year olds. YM’s Campus Marketing (On & Off) uses its unrivaled network and logistical talents to drive awareness for your brand at more than 600 colleges and universities and 5,000 high schools. And because authenticity is the name of the game for this generation, YM’s Brand Ambassador Programs employ peer-to-peer marketing to create authentic brand connections every time.
Additionally, whether it’s in Panama City Beach, Cancun or Acapulco, no marketing company has better access or deeper ties when it comes to Spring Break Marketing. A decade and a half of spring break experience allows Youth Marketing to offer unparalleled marketing opportunities—from beach and pool events, to celebrity promotions and much more.
You can download our Spring Break 2009 Ratecard here. (Keep in mind, however, that most of our campaigns are custom created on a client-by-client basis. Whether it’s on the ratecard or not, give us a call and we’ll devise a way to make your vision a reality at a reasonable price.)
Of course, marketing to “Generation Y” is more complicated then just gaining unfettered access. Today’s diverse, marketing-savvy youth culture makes it imperative that you intimately understand what moves them. That’s why YM offers comprehensive Youth Culture Research—a discipline that drives everything we do. YM listens to its vast network of more than 80,000 college and 15,000 high school students, gathers data, performs field research, and ultimately generates valuable insights that enable our clients to connect in an authentic, engaging and relevant way.
For more information about YM’s services, download the Capabilities Deck here.
And don’t forget to check in regularly with YM’s YouthBuzz Blog or subscribe to our newsletter. We live, eat and breath experiential marketing—and we’ll be using this blog and the newsletter to share insights learned on the front lines of youth culture marketing. To be notified as soon as our thoughts become posts, sign up here for the RSS feed.
We’re here to help, so reach out anytime!
The YM Team
