My name is Heather Luce and I am a proud alumna of the University of Louisville. Throughout my college career, I have held numerous positions and worked for some of the most talented people in sports. However, one opportunity completely changed the trajectory of my career: the adidas Student Brand Ambassador Program. As an adidas Student Brand Ambassador, I led a team of the most talented, dedicated, and innovative students at Louisville. Our mission was to #OwnTheCampus, and we did just that.
During the past two years, our team has won the Best Social Media Team and the Best Overall Team back-to-back. Our tremendous success throughout the program simply would not have been possible without the Program Strategists at YMC. They are our coaches and our biggest motivation. During the first year of the program, my Strategist was Jose Colchao, who is now my mentor and great friend. Jose has always made time to coach me on interviews, provide feedback on my resume and cover letters, and give me career advice. I would not have experienced that level of success had it not been for Jose’s mentorship.
The adidas Student Brand Ambassador Program opened doors for me that I never could have imagined. My senior year, I earned a position as an adidas Marketing Assistant with the University of Louisville Athletic Department. I was able to do incredible things like travel to Portland to tour adidas village and meet the executives of adidas. In March, my dream came true when I was offered a position as an NBA Team Services Specialist with the adidas Sports Licensed Division.
As I reflect on my college career and prepare for the future, I believe these are the three keys to success in sports.
We’ve all heard the saying, “It’s not what you know, it’s who you know.” I believe that who you know gets you there and what you know gets you further. Shake as many hands as you can. Surround yourself with positive people who empower you. Remember names, send thank you notes, and make lasting first impressions. A recommendation letter from the right person can make all the difference in the world.
Millions of people want to work in sports. At the end of the day, the candidate with the best skills and experience is going to get the job. Internships are critical. Volunteer for everything you possibly can. Learn how to market yourself. Your resume and cover letters should make employers thrilled to meet you to learn more about how you can help their company.
Want it more than anyone. Work harder than everyone.
Your work ethic is one of the most important aspects of your personality. We see athletes all the time with all the potential in the world, but they lack the determination or work ethic to be the best. You have to outshine everyone else. Don’t just do what is expected of you. Go the extra mile. Exceed expectations and be the greatness that you want to achieve.