Situation

FUZE Beverage wanted to increase brand awareness and demand among college students during Spring Break in Panama City Beach, FL by developing a footprint with “healthy” and “fun” activities.

FUZE also wanted to introduce the college market to the new plastic bottles that are made from materials that can be recycled and re-used.

Solution

YMC & FUZE created a high traffic area branded “FUZE BEACH” which was the home of:

  • Daily and weekly volleyball tournaments with prizes for all winners
  • Inflatable double-lane slip & slide and a beverage sampling hut with free full-size samples and premiums
  • Branded main stage activities with sampling teams
  • Total integration of the FUZE brand into healthy, fun, and creative games and contests
  • Online video exposure including Facebook applications

Results

  • Program exceeded expectations by distributing more than 30,000 bottles of FUZE Beverage across “FUZE BEACH” during Spring Break in Panama City Beach
  • Over 1 million total impressions and over 20,000 direct interactions with college spring breakers per day

Video

Photos