Situation

StudyBlue wanted to extend their reach and membership base among college students across major universities through a peer-to-peer campus program

Solution

YMC developed a program to drive online membership through on-campus brand awareness and WOM buzz

  • StudyBlue.com Campus Reps became the college faces and voices of the StudyBlue.com brand
  • Reps were hired based on the traits of being approachable, clever, and having a strong network of peers to effectively communicate the benefits of StudyBlue.com
  • Each Campus Rep was responsible for planning and executing an assortment of approved day-to-day activities including promotional item distribution, social media outreach, and physical WOM
  • Tactics were targeted towards friends, classmates, faculty, and student organizations