Gen-Y, Stress, and YMC on Twitter
Before we begin in earnest, a brief apology to you, dear YMC reader: You’ve probably noticed that as the Spring Break marketing season has ramped up, the number of blog posts has dropped — precipitously. This is a consequence of being (a) ridiculously busy and (b) having a job that involves weekly trips to Cancun and Panama City Beach. Take it from me: it’s almost impossible to blog with a margarita in one hand. But with another Spring Break season coming to a close (click here for a summary of the brands we created campaigns for this season), I promise to redouble my blogging efforts. Hold on to your hats, YMC readership — things are about to get sassy in the blogosphere.
Now, on to the business at hand: this past week, the ever-awesome YPulse published a survey that examined the top 12 ways “young people” around the world relieve stress. There weren’t really any shockers here, but it’s certainly worth taking a look at. As you might imagine, music — which is involved in some fashion in just about every moment of a Gen-Y-ers life — is front and center. The study is most interesting when it notes the stress-relieving habits of Gen-Y-ers around the world; if you were ever curious about how the youth in Sweden respond to stress, this post is for you. Check out the top three stress releavers below, and click here to read the rest of the post at YPulse.
1. Music Rules. The number one way young people cope with stress is to listen to music — 65% of all youth globally do this.
2. The Sun Always Shines On TV. In at number two, 48% of kids watch TV to relieve stress. 60% of youth globally lie down to watch TV. But….don’t watch CNN. MTV’s research proves the more news kids watch, the more stressed they become.
3. Talk To Me. Third is talking to friends (not face to face). The explosion in the new tools available to connect to friends has seemingly come at just the right time for a generation seeking moral support. That said, it is existing friends that provide the most support, rather than strangers, the only nation likely to turn to help from online strangers in significant numbers are the Chinese.
And, yes, I’m finally on Twitter: YPulse also recently published a list of Youth Marketers you need to be following on Twitter. Now, seriously, I’ve been meaning to dive into the world of Twitter for quite a while now. I’ve been chomping at the bit, I swear, to get in there and just tweet like there’s no tomorrow. Thus far, however, I’ve left Twitter and its minute-by-minute, 140-character updates to our younger employees who seem to be unable to go for more than a few minutes without touching a keyboard of some kind. But after being told for the 12,000th time that I should be on Twitter, and after checking out the legitimately fascinating conversations taking place on Twitter regarding marketing, it became obvious that I could be a hold out no longer. So, without further delay, make your way to www.twitter.com/paul_himmelfarb and “follow” me quickly! I need some friends so that I don’t look like such a newb.
(Also check out our good friend @carol_phillips who writes the always-worth-reading Millennial Marketing. She was mentioned in YPulse’s best-of-Twitter list and definitely deserves it!)
Happy Friday,
Paul
Leave a Comment