YouthBuzz™ Blog

Of Myth and Millenials: Dispatches from the '2008 Mashup East'

Earlier this month, our team of learned youth marketers found themselves back in school.  For two days, from November 6 – 7,  Boston University was transformed into a veritable youth marketing think tank as the east coast’s most innovative marketers arrived at “Youth Marketing Mashup East 2008″ to discuss the state of our art.

YPulse has just published a very thorough accounting of the events, which includes an enlightening discussion of the “myths and realities” of Generation Y.  Check out highlights from the conference here.