Comments on: Skittles, and the Twitter Gamble http://youthmarketing.com/skittles-and-the-twitter-gamble/ Just another WordPress weblog Wed, 10 Jun 2009 04:48:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Skittles Homepage Now Pointing to Wikipedia, What’s Next? http://youthmarketing.com/skittles-and-the-twitter-gamble/comment-page-1/#comment-9 Skittles Homepage Now Pointing to Wikipedia, What’s Next? Thu, 05 Mar 2009 06:21:08 +0000 http://www.youthmarketing.com/?p=362#comment-9 [...] to have a much older demographic[2], given that the candy maker typically targets a younger consumer[3]. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked [...] [...] to have a much older demographic[2], given that the candy maker typically targets a younger consumer[3]. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked [...]

]]> By: Carol Phillips http://youthmarketing.com/skittles-and-the-twitter-gamble/comment-page-1/#comment-8 Carol Phillips Wed, 04 Mar 2009 22:12:54 +0000 http://www.youthmarketing.com/?p=362#comment-8 Thank you for the kind words about Millennial Marketing blog. I think you have the best analysis I have seen on the Skittles escapade, and I have seen a lot (too many). Buzz is great, but only if it reaches your target. I am not sure this one hit the mark. Thank you for the kind words about Millennial Marketing blog. I think you have the best analysis I have seen on the Skittles escapade, and I have seen a lot (too many). Buzz is great, but only if it reaches your target. I am not sure this one hit the mark.

]]> By: Danny Whatmough http://youthmarketing.com/skittles-and-the-twitter-gamble/comment-page-1/#comment-7 Danny Whatmough Wed, 04 Mar 2009 19:45:55 +0000 http://www.youthmarketing.com/?p=362#comment-7 Totally agree with you - my (more detailed) thoughts are here: http://www.dannywhatmough.com/2009/03/03/did-you-forget-what-the-product-was/ Totally agree with you – my (more detailed) thoughts are here:

http://www.dannywhatmough.com/2009/03/03/did-you-forget-what-the-product-was/

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