Comments on: Skittles Wants to Be Your Friend.

By: Smith

Smith — Wed, 11 Mar 2009 14:39:18 +0000

I’m not certain about the target audience for Skittles – it must be adults rather than children.

Regardless, I find it outright STUPID that a candy would build a site and intentionally exclude children. And then to set a cookie so another user on the browser is locked out.

And finally, to make the site incompatible with Flock, the social media browser, Safari and Opera is not very smart.

By: Katie Streten

Katie Streten — Thu, 05 Mar 2009 13:58:24 +0000

I’m not convinced this was a cunning strategic move. Agency could have garnered a lot more favourable and widespread press by making Facebook their homepage first. I think you’d have to be a marketing genius to deliver two such calculated actions. But then maybe Agency do have a marketing genius at their strategic helm. They are a very well established and effective agency.

I guess the real proof of the pudding is whether there is an increase in market share. This is much more of a long term measure – but one which definitely *will* be of interest to the Twitter (marketing/ad) community.

By: Skittles Homepage Now Pointing to Wikipedia, What’s Next?

Skittles Homepage Now Pointing to Wikipedia, What’s Next? — Thu, 05 Mar 2009 06:21:28 +0000

[...] masterful media management by radically changing the story at the height of public attention[5]. By the end of the first day of Skittles’ Facebook strategy, more than 500,000 Facebook users [...]