Of Myth and Millenials: Dispatches from the '2008 Mashup East'
Posted in Youth Culture Research on November 18th, 2008
Earlier this month, our team of learned youth marketers found themselves back in school. For two days, from November 6 – 7, Boston University was transformed into a veritable youth marketing think tank as the east coast’s most innovative marketers arrived at “Youth Marketing Mashup East 2008″ to discuss the state of our art.
YPulse has just published a very thorough accounting of the events, which includes an enlightening discussion of the “myths and realities” of Generation Y. Check out highlights from the conference here.
