As I mentioned in Tuesday’s post, last week saw some of the best minds in youth marketing flock to San Francisco’s temperate confines for YPulse’s 2009 Youth Marketing MashUp. Our very own Carisa Natvig, youth marketer extraordinaire, was there and in fine form. As I shared in my post, she gave a excellent overview of YMC’s work for ROCKSTAR Energy Drinks on college campuses throughout the country.
The immortal and indispensable YPulse has recently added a post that links to the many, many blogs that covered the event. If you couldn’t make it out to San Fran, this is the next best thing.
This week, from June 1st to June 2nd, marketing luminaries from around the country flocked to San Francisco for YPulse’s Youth Marketing Mashup. The conference, which featured keynote talks from MTV Network’s Kate Connally, Disney Online’s Paul Yanover and the author Donna Fenn, covered every conceivable corner of the youth marketing world (as evidenced by the overflowing schedule). But if you were one of those who couldn’t make it out to the city on the bay, don’t dispair! YPulse’s conference also happens to be an exceedingly well-documented affair. Navigate your way to the conferences stand-alone site, and feast on the wealth of content — live blogs, transcripts and video streaming abound.
Not only was our very own Carisa Natvig there, but she spoke to the conference about the work YMC has done for ROCKSTAR Energy Drinks. Over the course of her talk, Carisa walked through the ways that YMC has used student reps to integrate ROCKSTAR into the day and life of college students nationwide. She reported a total of 13 million program impressions — which is definitely a number we’re proud of.
Because we love sharing, here’s a short slideshow we produced to help Carisa tell ROCKSTAR’s story. And believe it or not, all of the photos used were taken by our student reps, often with just their camera phones — it doesn’t get more authentic than that.
As I think I’ve mentioned more than once, my job is, well, pretty great. From February to May, I regularly leave the cold and gray confines of Washington, DC, to oversee our marketing campaigns in Cancun, Acapulco and Panama City Beach. My “work” there involves beaches and margaritas. This, needless to say, is a pretty good deal.
Youth Marketing Connection’s very own Carisa Natvig, however, has some work-related travel plans that are making me jealous. Beginning June 1st, Carisa will be speaking at YPulse’s Youth Marketing Mashup in San Francisco, arguably America’s coolest (and climatically reasonable) city. So while we’re all withering in DC’s 100 percent humidity, Carisa will be dropping youth marketing insights and heartily enjoying herself in temperate, cosmopolitan San Francisco.
Having been to more than one YPulse event myself, I can enthusiastically endorse the San Francisco Mashup. Carisa will be speaking at a the “Campus Case Study Slam,” which will outline real-world examples of what works (and what emphatically doesn’t) when it comes to marketing to the college set and peer-to-peer marketing. And because the folks at YPulse are absurdly generous, I can even offer you a ten percent reduction on registration. Just enter the discount code: SPKR09.
Though I’m getting to hear Carisa is enough of a draw for most of you, here’s an abbreviated list of sessions to further convince you (for a complete agenda head to: mashup.ypulse.com/agenda:
Opening Keynote: Advice for an Integrated Digital Generation by Josh Shipp
Exclusive Screening of “DARE,”a Hit at the Sundance Film Festival
SurveyU Case Study
Spotlight Keynote by Don Tapscott
MTV’s Networks’ Greg Clayman Keynote
Ypulse Urban/Multicultural Mashup
How The Recession Is Impacting Gen Y Attitudes About Spending
Happy Friday,
Paul
P.S.: As mentioned in YMC’s last post, I have recently given in and joined Twitter. If you’re of the Tweeting persuasion, visit www.twitter.com/paul_himmelfarb and “follow” me, so I don’t look like such a newb.
