Posted in Youth Culture Research on June 8th, 2009
Filed Under: brands, carisa natvig, conference, coverage, mashup, san francisco, YMC, Youth Marketing, Youth Marketing Mashup, ypulse
As I mentioned in Tuesday’s post, last week saw some of the best minds in youth marketing flock to San Francisco’s temperate confines for YPulse’s 2009 Youth Marketing MashUp. Our very own Carisa Natvig, youth marketer extraordinaire, was there and in fine form. As I shared in my post, she gave a excellent overview of YMC’s work for ROCKSTAR Energy Drinks on college campuses throughout the country.
The immortal and indispensable YPulse has recently added a post that links to the many, many blogs that covered the event. If you couldn’t make it out to San Fran, this is the next best thing.
Happy Monday,
Paul
(@paul_himmelfarb)
Posted in Brand Ambassador Programs, Youth Culture Research on April 24th, 2009
Filed Under: carisa natvig, conference, mashup, san francisco, Youth Marketing, youth marketing conference, ypulse, ypulse mashup
As I think I’ve mentioned more than once, my job is, well, pretty great. From February to May, I regularly leave the cold and gray confines of Washington, DC, to oversee our marketing campaigns in Cancun, Acapulco and Panama City Beach. My “work” there involves beaches and margaritas. This, needless to say, is a pretty good deal.
Youth Marketing Connection’s very own Carisa Natvig, however, has some work-related travel plans that are making me jealous. Beginning June 1st, Carisa will be speaking at YPulse’s Youth Marketing Mashup in San Francisco, arguably America’s coolest (and climatically reasonable) city. So while we’re all withering in DC’s 100 percent humidity, Carisa will be dropping youth marketing insights and heartily enjoying herself in temperate, cosmopolitan San Francisco.
Having been to more than one YPulse event myself, I can enthusiastically endorse the San Francisco Mashup. Carisa will be speaking at a the “Campus Case Study Slam,” which will outline real-world examples of what works (and what emphatically doesn’t) when it comes to marketing to the college set and peer-to-peer marketing. And because the folks at YPulse are absurdly generous, I can even offer you a ten percent reduction on registration. Just enter the discount code: SPKR09.
Though I’m getting to hear Carisa is enough of a draw for most of you, here’s an abbreviated list of sessions to further convince you (for a complete agenda head to: mashup.ypulse.com/agenda:
- Opening Keynote: Advice for an Integrated Digital Generation by Josh Shipp
- Exclusive Screening of “DARE,”a Hit at the Sundance Film Festival
- SurveyU Case Study
- Spotlight Keynote by Don Tapscott
- MTV’s Networks’ Greg Clayman Keynote
- Ypulse Urban/Multicultural Mashup
- How The Recession Is Impacting Gen Y Attitudes About Spending
Happy Friday,
Paul
P.S.: As mentioned in YMC’s last post, I have recently given in and joined Twitter. If you’re of the Tweeting persuasion, visit www.twitter.com/paul_himmelfarb and “follow” me, so I don’t look like such a newb.
