http://youthmarketing.com/the-army-goes-experiential/ Just another WordPress weblog Wed, 10 Jun 2009 04:48:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://youthmarketing.com/the-army-goes-experiential/comment-page-1/#comment-2 Morgan Coudray Wed, 26 Nov 2008 20:54:41 +0000 http://www.youthmarketing.com/?p=245#comment-2 This is a very interesting concept and i would think that it would convince more than one to enlist. This is an example of a marketing effort that is appealing directly to one's senses and emotions, which in this case, will be effective. However, there should be a clear ethical line when it comes to recruit people for the army. The campaign cannot afford to misrepresent or ommit large parts of the army lifestyle that they are trying to promote. In this case, in a time where the war is not popular at all, I jsut hope they don't appear too desperate under this craetive effort. Great post. keep it up This is a very interesting concept and i would think that it would convince more than one to enlist. This is an example of a marketing effort that is appealing directly to one’s senses and emotions, which in this case, will be effective.
However, there should be a clear ethical line when it comes to recruit people for the army. The campaign cannot afford to misrepresent or ommit large parts of the army lifestyle that they are trying to promote. In this case, in a time where the war is not popular at all, I jsut hope they don’t appear too desperate under this craetive effort.
Great post. keep it up

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