http://youthmarketing.com/what-makes-a-digital-campaign-iteractive/ Just another WordPress weblog Wed, 10 Jun 2009 04:48:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://youthmarketing.com/what-makes-a-digital-campaign-iteractive/comment-page-1/#comment-15 Hugh Jedwill Tue, 10 Mar 2009 17:37:27 +0000 http://www.youthmarketing.com/?p=352#comment-15 I think Gatorade dropped the ball. They should be engaging their consumers like Nike does with opportunities to stay linked with their favorite athletes. They have some \cool\ videos but they missed the mark by not creating a two-way interaction with their consumers. Whether it took the form of consumer input, social networking, or mobile marketing, Gatorade missed another chance to speak WITH their consumer and instead opted to continue to speak AT them. This kind of marketing works only when a lot of money is thrown behind it. I think Gatorade dropped the ball. They should be engaging their consumers like Nike does with opportunities to stay linked with their favorite athletes. They have some \cool\ videos but they missed the mark by not creating a two-way interaction with their consumers. Whether it took the form of consumer input, social networking, or mobile marketing, Gatorade missed another chance to speak WITH their consumer and instead opted to continue to speak AT them. This kind of marketing works only when a lot of money is thrown behind it.

]]> http://youthmarketing.com/what-makes-a-digital-campaign-iteractive/comment-page-1/#comment-14 nguyen duong Fri, 27 Feb 2009 23:05:54 +0000 http://www.youthmarketing.com/?p=352#comment-14 hi paul, are you suggesting that Gatorade create more of a interactive community where the ppl can hang out vs taking the stuff and going to where the rest of their friends are? the site is pretty "faceless". there's no person/personality on the site to make you want to hang out and engage in relevant conversation. on the FB, i can share my found content w/friends and start conversations in our hang out, cos that's where they're all at. hi paul,
are you suggesting that Gatorade create more of a interactive community where the ppl can hang out vs taking the stuff and going to where the rest of their friends are? the site is pretty “faceless”. there’s no person/personality on the site to make you want to hang out and engage in relevant conversation. on the FB, i can share my found content w/friends and start conversations in our hang out, cos that’s where they’re all at.

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