Situation After 80+ years in the fashion industry, Maurices partnered with YMC to re-establish brand awareness, drive new consumer preference, and increase sales among Millennial and Gen-Z customers.
Retail marketing tactics to drive foot traffic to local stores
Product-focused events and social media marketing by ambassadors
Research through focus group and surveys on Maurices’ brand
Impressions on social media
Students directly and indirectly reached through on-campus activations
Increase in positive brand perception on program campuses