Maurices: Campus Ambassador Program

Fashion retailer, maurices, wanted to reintroduce their trendy product to females on college campuses nationwide.

Situation After 80+ years in the fashion industry, maurices partnered with YMC to re-establish brand awareness, drive new consumer preference, and increase sales amongst Millenial and Gen-Z customers.

Solution

Retail marketing tactics to drive traffic in store

Product-focused events and social media marketing

Student feedback on maurices’ brand

Results

350K

Impressions on social media

3.6K

Students directly and indirectly reached through on-campus activations

42%

Increase in positive brand perception on program campuses

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