Situation After 80+ years in the fashion industry, Maurices partnered with YMC to re-establish brand awareness, drive new consumer preference, and increase sales among Millennial and Gen-Z customers.
Solution
Retail marketing tactics to drive foot traffic to local stores
Product-focused events and social media marketing by ambassadors
Research through focus group and surveys on Maurices’ brand
Results
350K
Impressions on social media
3.6K
Students directly and indirectly reached through on-campus activations
42%
Increase in positive brand perception on program campuses
