Maurices Campus Ambassador Program

Fashion retailer, Maurices, wanted to reintroduce their trendy product to females on college campuses nationwide.

Situation After 80+ years in the fashion industry, Maurices partnered with YMC to re-establish brand awareness, drive new consumer preference, and increase sales among Millennial and Gen-Z customers.


Retail marketing tactics to drive foot traffic to local stores

Product-focused events and social media marketing by ambassadors

Research through focus group and surveys on Maurices’ brand



Impressions on social media


Students directly and indirectly reached through on-campus activations


Increase in positive brand perception on program campuses

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