Maurices: Campus Ambassador Program

Fashion retailer, Maurices, wanted to reintroduce their trendy product to females on college campuses nationwide.

Situation After 80+ years in the fashion industry, Maurices partnered with YMC to re-establish brand awareness, drive new consumer preference, and increase sales among Millennial and Gen-Z customers.

Solution

Retail marketing tactics to drive foot traffic to local stores

Product-focused events and social media marketing by ambassadors

Research through focus group and surveys on Maurices’ brand

Results

350K

Impressions on social media

3.6K

Students directly and indirectly reached through on-campus activations

42%

Increase in positive brand perception on program campuses

More Case Studies