Chicago Dept. of Public Health
CDPH Me & Nic Broke Up
The Me & Nic Broke Up campaign educates Chicago youth about the dangers of vaping, encouraging them to “break up with nicotine” through peer-driven content and engaging, humor-driven messaging.
4.1M+
Chicago Youth Impressions
Concept & Strategy
The Chicago Department of Public Health (CDPH), in collaboration with YMC, launched the "Me & Nic Broke Up" campaign to help Chicago youth understand the risks of vaping and support cessation efforts. Using relatable messaging and youth-focused platforms, the campaign featured student UGC creators, TikTok mini-series, scholarship pledge, OOH ads, and community and public school events. These efforts provided education and resources for maintaining a vape-free lifestyle, while encouraging Chicago students to “break up” with nicotine.
Services
- Creative Services
- Brand Strategy & Design
- Gen Alpha Insights
- Content Creators
- Brand Activations
- Integrated Media
Results
189K+
social engagements
14.5K+
vape-free pledges
2.9K+
resource link clicks
171+
chicago schools reached
"This campaign gave me the motivation to permanently quit vaping, which I’m incredibly grateful for. Over the past few years, I had started to cut down, but now I can’t even think about vaping in the same way. The Chicago Department of Public Health has truly helped me commit to staying vape-free."
