A Two-Way Street
Students you can trust because they trust us. We create direct and reliable relationships between the youth audience and brands. We value and respect both sides—always. We build experience and communities that encourage engagement and lasting brand love.
The Real Deal
Our relationships with students (read: influencers!), schools, and lifestyle partners ensure we make the right impact, in the right place, at the right time—every time. We can deliver authenticity and expertise at every level of any brand activation or campaign touchpoint.
The Avocado + The Toast
We offer a full-service experience that ensures quality at every step. We can start anywhere you need our help or build out a campaign from start-to-finish. We have 20+ years of experience putting ideas into action—we turn pipe dreams into proof points.
Meet Our Leadership Team
University of Delaware
Paul has been getting it done since a very young age, and that doesn’t appear to be changing anytime soon. Paul always has his mind wrapped around connecting brands with today’s young people. To say he’s a stimulaholic is an understatement. It almost seems like Paul doesn’t need sleep. He’s always working with client partners to figure out ways to make the brand needle move.
The George Washington University
Ben’s a grad from GW and has been in DC for 15 years. He’s an unwavering feminist, a serial brainstormer, and an entrepreneur at heart. He thrives off building relationships around trust and mutual admiration, as well as positively impacting the lives of thousands of students each year. Ben is a semi-pro bocce and ultimate frisbee player, as well as a lover of pizza, oxford commas, and adventures.
Joanna is a PR grad from BU. Her expertise in project planning & talent for problem solving keep YMC’s campaigns on track and set up for success. Joanna enjoys developing creative strategies & building authentic experiences that produce long-term value for brands. She’s been managing college-focused programs for over 10 years with clients in categories including retail, wellness, beverage, tech, sports, fashion, & entertainment.