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Student Micro Influencers Are the New Celebrity Endorsement

As buzzworthy as the word “influencer” has become, influencer marketing is nothing new.

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6 Tips for Planning a Pop Up Shop Tour

You’ve read up on the latest trends, received budget approval, and decided that a pop up shop tour will be a key part of your brand’s consumer marketing strategy.

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6 Branding Moments for Spring Break Marketing

Spring Break is one of the largest and most anticipated events of the school year.

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