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Millennial + Gen-Z Culture Blog

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COVID-19 On Campus: A Reflection On Campus Marketing in 2020 and Predictions for 2021

The COVID-19 pandemic has fundamentally changed the lives of people around the world.

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The Inside Scoop on Millennial and Gen-Z Holiday Gifting in 2020

This year has looked a bit different than others.

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4 Instagram Metrics Your Brand Should Be Tracking

When it comes to measuring success on Instagram, there are a few common metrics that brands often track based on their goals—impressions, reach, follower growth, engagement, etc.

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