For Gen-Z + Millennials, we can't be beat.
We make your brand their brand.
We are a thought-leading Gen-Z and Millennial marketing & communications agency with 20+ years of experience. We authentically connect brands and organizations with today’s students and young professionals, and clients stick with us for years because we’re constantly evolving, continuously current, and always delivering results.
There’s definitely a science to what we do.
Here's our process.
YMC’s campaigns are a highly managed process and we assign a variety of dedicated team members to manage and support our programs. We manage all of our accounts with an experienced team to ensure quality of work, and we’re smart, thorough, & resourceful.
YMC utilizes a variety of tools and channels for management and communication with our clients, vendors, ambassadors, and other stakeholders. We utilize dynamic reporting on a cadence developed for our client's needs, and are constantly evolving as we go.
Ambassador & Influencer Recruitment
YMC only recruits brand ambassadors who are influencers on their campus or extremely well connected in their city, with eligibility determined based on how well they align with our partner’s brand DNA and can help us achieve our program goals.
Ambassador & Influencer Training
Training at YMC is a multistage process to start with, and truly never ends. YMC develops comprehensive modules collaboratively with client partners that includes brand information, in-depth products & services, program, and YMC’s processes & management training.
Campus & Market Selection
The campus & market selection process is part science, part experience, part feel, and a whole lot of collaboration. YMC brings real-time intelligence to the conversation to complement our client partners' needs, goals, and campaign priorities.
Event Planning & Production
Proper preparation and planning are keys to successful events. YMC has executed thousands of events across the country, producing from scratch and taking advantage of existing, while bringing our own unique expertise and insights to supercharge results.
The Hub is a proprietary (YMC built it!) real-time campaign tool used to manage programs involving brand ambassadors, street teams, influencers, and other field reps. The Hub enables rapid reporting for all program activities and on-demand client analytics.