We’re Gen-Z + Millennial experts—amplifying and propelling today’s most relevant & exciting brands.
We are YMC—Youth Marketing Connection. We’ve been building brand experiences for the next generation and getting results for 20+ years. Clients stick with us because we’re constantly evolving, continuously relevant, and consistently delivering results.
Youth is All We Do
Our 20+ years of experience provides the know-how, and our proprietary - and Gen-Z and Millennial-driven research and market intelligence give us the upper hand when creating brand experiences. Our intimate knowledge of culture, hot spots, traffic flow, trends, and traditions sets us apart.
We’re Well Connected
Our network of diverse and engaged student and young adult influencers drives every campaign we create. We have relationships with a network of 250,000 students and 50,000 young adult influencers, and their unparalleled access and user-generated content make any program a success.
We Live Where They Live
We have relationships with over 1,000 colleges and universities in the US, Canada, and the UK—and exclusive strategic partnerships with the largest student- and young adult-focused communities and partners around. We work and play in cities across the country and bring market insights to everything we do.