Maybelline
Maybelline Run Club NYC Marathon Experience
Maybelline New York took the 2024 TCS New York City Marathon Expo by storm, activating for three days as the NYC Marathon’s first ever cosmetics partner.
53K+
Total Brand Interactions
Concept & Strategy
Thousands of runners and fitness enthusiasts engaged with the Maybelline Run Club Pop-Up to learn more about Maybelline's hero products, the Super Stay Challenge, and the Brave Together initiative. The activation empowered the marathon runners to express their individuality by exploring bold Super Stay Matte Ink shades, and learn about new trends supported by interactive product education displays and professional makeup artists on-site.
Services
- Brand Activations
- Event Sponsorship
- Creative Services
- Production Management
- Product Sampling
Results
3.7K+
direct participants
38K+
products sampled
3.4K+
email sign-ups
53K+
marathon expo attendees
“A lot of people were drawn into the Maybelline Run Club experience because you simply could not miss us! Everyone was really engaged with us BAs in the trailer, and very excited to experience the stations. After learning about the Super Stay Challenge, it was an added bonus that regardless of the track (Full Look or Fast Track) you walked away with a Super Stay Matte Ink product.”
