AAVMC
VetMed Pathways Brand Marketing
The Association of American Veterinary Medical Colleges partnered with YMC to develop a new youth-focused brand aimed at educating young students about diverse veterinary careers and to inspire the next generation of veterinary leaders. From that prompt, VetMed Pathways was born.
984%
Instagram Follower Growth
Engagement Overview
VetMed Pathways
YMC supported the VetMed Pathways mission through brand design, digital strategy, and event support. By increasing awareness and providing essential resources, we helped students explore the diverse world of veterinary medicine. This work included managing digital assets and channels, cultivating an online community, increasing social engagement, and building strategic partnerships that empower students as they explore pathways in the industry.
Services
- Branding
- Creative Services
- Brand & Marketing Strategy
- Digital Marketing
- Content Marketing
- Ambassadors
- Gen-Z Insights
Results
1300%
Instagram growth YOY
20+
volunteer ambassadors
2M+
young students reached
8800%
social impression growth
"I am passionate about sharing what it is really like becoming a veterinarian, including the ups, the challenges, and everything in between. I enjoy partnering with VetMed Pathways because it helps me show others that they belong in this field too."
