Procter & Gamble
P&G HBCYOU Tour Event Ambassador Staffing
YMC led staff recruitment and management to bring P&G's HBCYOU Tour to life at HBCUs across the country. Centered around key moments like back-to-school & homecoming, the tour featured interactive experiences and giveaways that showcased how P&G brands help students win—from freshman firsts to graduation and beyond.
200+
Event Ambassadors Hired
Concept & Strategy
Utilizing its vast professional network, YMC recruited all the event ambassadors needed for P&G's HBCYOUTour. The tour included 13 activations and featured a series of interactive games, photo opps, and giveaways from featured brands such as Crest, Tide, and Bounty. Ambassadors led attendee registration, prize distribution, and attendee product engagement and education as they moved throughout the event footprint.
Services
- Talent Recruiting
- Staffing
- Brand Activations
- Experiential Marketing
- Pop-Up Events
- Logistics
Results
900+
qualified applicants reviewed
98%+
on-time rate
100%
event lead retention
18+
events supported
"I had an amazing time representing Procter & Gamble as a brand ambassador during Tuskegee University's homecoming! I loved connecting with students and alumni, sharing all of the exciting opportunities that P&G has to offer and celebrating the spirit of our HBCU community. Definitely a weekend to remember!"
