LG Electronics
LG College Ambassador Program
YMC partnered with LG Electronics to launch its first college ambassador program to increase brand awareness and product affinity with students using authentic and relevant Gen-Z brand voices. Campus ambassadors promoted LG products and exclusive discounts across social platforms and during on-campus activations, each aligning with key college moments.
1.3M+
Social Impressions Generated
Strategy & Execution
YMC identified well-connected & tech-savvy students to represent LG and maximize brand reach through a strategic mix of large-scale tabling events and on-the-go activities. Throughout the program, ambassadors produced short-form video content on Instagram Reels and TikTok that captured real student experiences and reinforced LG’s relevance in everyday campus life. Across the spring and fall semesters, the program increased brand sentiment, drove sales and traffic to lg.com, and positioned LG as a desirable brand amongst Gen-Z consumers.
Services
- Gen-Z Insights
- Campus Ambassadors
- Campus Events
- Content Creators
- Brand Activations
- Product Trials
Results
44K+
student interactions
10K+
website visits
1K+
social content posts
225+
campus events produced
“The LG College Ambassador Program has been a unique experience that takes content creation and brand experience to a new level. Not only can you connect your online network to the LG brand, but you can connect your campus community via face-to-face interactions. I enjoyed hosting campus activations with my fellow ambassadors and bringing the LG presence to UCLA."
