Gift This, Not That

By now you’ve survived Thanksgiving doorbusters, Black Friday crowds, Small Business Saturday strolls, Cyber Monday distractions, and are putting your focus towards holiday gifting. The only thing more stressful than those four crazy “shopping holidays” is trying to figure out what the young 20-somethings in your life really want. But don’t panic just yet, because YMC has you covered.

Step into the mind of a millennial this holiday season and avoid any gifting pitfalls. The YMC team surveyed over 250 college students to find out their gift-related wants, needs, and preferences this holiday season. Here’s what we found out: As it turns out, millennials aren’t too different than past generations. They have their own fashion identity that closely aligns with their lifestyle and individual personality. They like having the freedom to choose, with 36% of respondents saying cash is their most needed gift. Millennials are also practical when it comes to selecting gifts for one another, preferring to shop at retailers that offer variety like Urban Outfitters and Amazon, and recommending gifts that are universally appreciated, like makeup.

Hopefully our findings will save you some time this holiday season, and put a smile on the face of your favorite gift-worthy millennial. Happy holidays!