Millennial Guide to Fashion: Dress Dynamic

“Normal” isn’t part of the YMC team’s vernacular. As a matter of fact, “normal” is the last word we’d use to describe both ourselves & our network of collegiate influencers, which is why we’re not all that surprised that the “Dress Normal” campaign Gap launched this Fall hasn’t been a sartorial sensation – and that’s putting it nicely.

 

Gap ad for Millennial fashion

 

In August, Gap released photos of celebrities – like Hollywood powerhouse Angelica Houston and Girls favorite Zosia Mamet – layered in basic, black staples and unassuming outwear. Each snapshot was emblazoned with the brand’s iconic square logo and the head-scratching catchphrase, “Dress Normal.” Other images encourage shoppers to wear “simple clothes for you to complicate,” and opt to “let your actions speak louder than your clothes.”

 

Gap ad that doesn't focus on Millennial fashion

 

The truth is, if given the choice between complicated clothes and a complicated life, we’d wear mixed prints and 17 necklaces any day of the week. As millennials, we’d rather our clothes reflect our actions as opposed to muting them.

We’re the 23-year-old, ambitious, and painfully unique women of YMC. We’re here to rise to the occasion and dress for it. Below, learn how the way we dress enhances our dreams, our agenda, and our determination.

 

YMC

YMC

A Few Thoughts for Nine West

This week, Nine West shared a rather interesting/warped/mid-century parallel between women and footwear. The brand believes that the ladies of 2014 require shoes that fit only one of two occasions – husband hunting (because, let’s face it, every hunk loves a chunky kitten heel) or early parenting (yeah, let’s try to balance mommy-hood on a 4-inch spike stiletto).

Nine West

Nine West fails to realize that today’s Millennial gal is racing against the clock – and not just the biological one. We’re also on-the-prowl for a 4.0, prized internships, a dream job, and success – no husband required.

 

Tweet to Nine West showing their ads failed to inspire young women

 

So, Nine West, enjoy a portal into the real footwear needs of millennial women. Oh, and rest assured, the shoes we need are already in our closets – and we found them on sale.

 

improved

improved Nine West

improved Nine West

improved Nine West

improved Nine West

The Cost of Career Experience

Working an internship in college is about as essential as tailgating the homecoming football game, attending your first frat party, or your first experience in a lecture hall filled with hundreds of people. However, being a graduate from a fairly smaller city school these are 3 instances I have very limited experience in.  But what I lack in knowledge of the traditional college experience, I make up for in working internships. By the time I graduated, I had worked 8 internships, not to mention the internship I worked for a month after obtaining my Bachelor’s degree. While I look back on most of these internships very fondly, there’s always been one obstacle standing in the way of me recommending the internship experience: lack of pay.

As a struggling college student, money is not something you take for granted. You convince yourself you can make a week’s worth of groceries last for 3 weeks, quiver at the mere thought of opening your bank account, and will attend any event with free in the name.  So why does someone with such little money work so many unpaid internships? They’re a necessity.

unpaid internship in college cartoon

In the age of Millennials, you simply can’t get a job without experience, but you can’t get experience without a job. That’s where the age of internships comes into play. Although internships are nothing new, the amount of students taking on 1 or more has grown exponentially. A 2010 article from The New York Times reports that, “In 2008, the National Association of Colleges and Employers found that 50 percent of graduating students had held internships, up from the 17 percent shown in a 1992 study by Northwestern University. “ Surely, the number is even higher now.

While paid (or even, for credit) internships are certainly a worthwhile experience, the unpaid internship is an institution that is not only illegal, but also immoral. Although some internships strictly require coffee runs and menial errands, many unpaid internships ask for real work that real employees are paid to do. Both are equally as frustrating. Interns who get coffee and run errands are wasting their time trying to get an experience in the industry they want to break into following graduation. How do you learn about the industry when you spend all your time ordering your boss a Venti  no-whip triple shot skim Mocha at Starbucks? On the other hand, in the internship experience in which you actually get to contribute, why are you doing the work of a salaried employee for free?