A Few Thoughts for Nine West

A Few Thoughts for Nine West

BY Macy Sirmans

This week, Nine West shared a rather interesting/warped/mid-century parallel between women and footwear. The brand believes that the ladies of 2014 require shoes that fit only one of two occasions – husband hunting (because, let’s face it, every hunk loves a chunky kitten heel) or early parenting (yeah, let’s try to balance mommy-hood on a 4-inch spike stiletto).

Nine West "Starter Husband Hunting" ad is a marketing fail

Nine West fails to realize that today’s Millennial gal is racing against the clock – and not just the biological one. We’re also on-the-prowl for a 4.0, prized internships, a dream job, and success – no husband required.

 

Tweet to Nine West showing their ads failed to inspire young women

 

So, Nine West, enjoy a portal into the real footwear needs of millennial women. Oh, and rest assured, the shoes we need are already in our closets – and we found them on sale.

 

improved "Welcome to the Real World" Nine West ad targeting Millennial women

improved Nine West "Interview Style 101" ad targeting Millennial women

improved Nine West "Life is Beautiful" ad targeting Millennial women

improved Nine West "Stiletto Race Champion" ad targeting Millennial women

improved Nine West "Making the World Your Playground" ad targeting Millennial women