Angry Orchard
Angry Orchard Spring Break
Angry Orchard partnered with YMC to connect with legal drinking age consumers during Spring Break in South Padre Island, TX, with activations that featured product sampling, branded activities, and promo item distribution.
13.9K+
Total Consumer Interactions
Concept & Strategy
Using a strategic, multi-venue approach, activations spanned three popular Spring Break venues in South Padre Island, TX: Isla Grand Resort, Tequila Sunset, and Louie's Backyard. Activations featured ID scanning for age verification, Angry Orchard Crisp Light product sampling, interactive inflatable activities and photo-ops, and branded promotional item giveaways. A combination of daytime and nighttime events introduced thousands of first-time consumers to Angry Orchard products while also creating a memorable and social share-worthy experience.
Services
- Product Sampling
- Brand Activations
- Spring Break Marketing
- Pop-Up Events
- Brand Ambassadors
- Gen-Z Insights
- Production
Results
26+
unique activations
12.2K+
promo items distributed
8.3K+
first-time consumers
19.2K+
indirect interactions
"I never considered myself a cider fan, and honestly, even thought of turning down a free sample. But once I tried it I was blown away by the taste and how refreshing it was. It's now my go-to drink when I need to switch it up from hard seltzer."
