Beyond Yoga
Beyond Yoga Campus Pop-Up Events
YMC was tapped by luxury athletic wear company Beyond Yoga to introduce the brand to Gen-Z, drive sales toward the collegiate-licensed apparel line at on-campus retailers and online, and create a series of custom pop-up events on college campuses across the country.
$10K+
in Beyond Yoga product sold per activation day
Campaign Strategy & Execution
Gen-Z Campus Pop-Up Events
YMC and Beyond Yoga went back-to-school to host an incredibly successful series of on-campus events in partnership with The Sculpt Society and Follett bookstores. Student attendees participated in a yoga class, made DIY flower bouquets, won hundreds of prizes, and shopped on-site for collegiate licensed Beyond Yoga apparel. The pop-up events on college campuses across the country successfully increased awareness for Beyond Yoga & drove sales of the collegiate-licensed apparel to local bookstore retail partners and online.
Services
- Pop-Up Events
- Brand Activations
- Student Influencers
- Content Creation
- Design & Fabrication
- Data Acquisition
- Retail Store Support
Results
30K+
impressions on Instagram + TikTok per event
3.5K+
student participants per event
1.2K+
new Beyond Yoga SMS signups per event
250+
organic UGC social posts per event
“The Beyond Yoga pop-up was so unique and such a fun event to bring to life on campus. I loved getting to combine my love for content, people, and athleisure in such a fun way! A lot of people learned about Beyond Yoga for the first time and they could not stop raving about the quality of the brand, products, & the event!"
