CeraVe
Hey It's CeraVe Pop-Ups
CeraVe popped up in cities around the country with the “Hey It’s CeraVe” activation to celebrate their loyal fans, the CeraVIPs, and help them keep their skin nourished with CeraVe's key moisturizer products.
Winter Pop-Up Recap Video
33K+
Total Event Interactions
Concept, Strategy, & Execution
CeraVe partnered with YMC to host surprise pop-up events featuring a nostalgic claw machine experience in four cities; NYC, DC, Austin, and Cambridge. Local influencers revealed the event locations on the day of, building excitement and driving foot traffic. In addition to product samples, attendees played the claw machine for a chance to win a spot on CeraVe’s PR list, a year’s supply of CeraVe products, and gift cards to popular local restaurants.
Services
- Creative Strategy
- Creative Services
- Brand Activations
- Pop-Up Events
- Product Sampling
- Gen-Z Insights
Results
2K+
direct participants
1K+
prize winners
5.8K+
products distributed
4
cities visited
"The Hey It's CeraVe claw machine was a big hit for attendees of all ages! Everyone loved playing for a chance to win CeraVe samples, gift cards to local restaurants, and a chance to be on CeraVe's PR list. It was so fun to see how competitive people got and their excitement when they won a prize ball!"
