DoorDash
DoorDash Grocery College Influencers
DoorDash, a leading food delivery platform, launched a college influencer campaign to introduce the convenience of online grocery ordering to Gen-Z students through high-quality, enagaging social media content.
80K+
Social Media Impressions
Concept & Strategy
YMC set out to establish DoorDash as the go-to grocery delivery service in the Providence, RI area by leveraging the creative voices of influential student content creators. Through student-produced videos shared on TikTok and Reels, the campaign promoted the convenience of DoorDash's grocery delivery service and encouraged the Gen-Z audience to take advantage of an enticing first-time user promotional discount. The social media initiative not only drove engagement and sales but strengthened brand affinity and supported the growth of DoorDash’s grocery segment in the local market.
Services
- Influencers
- Content Creation
- Recruitment
- Content Marketing
- Gen-Z Insights
- Digital Marketing
- Content Creators
Results
69K+
total video views
11.9%
avg. engagement rate
2.5K+
social engagements
32K+
earned media value
“It was both fun and engaging to capture content showing the ‘behind the scenes’ of a meal. I loved demonstrating the seamless ordering, delivery, and preparation process, showcasing just how effortlessly DoorDash simplifies life for college students!”
