EA Sports
EA Sports College Football Tour
EA Sports partnered with YMC to bring the Campus Pregame Tour to colleges with prominent football programs for students and alumni to experience the College Football 26 game in action. Events highlighted the unique football traditions and pageantry of each campus through custom memorabilia, giveaways, and slogans.
EA Sports Campus Pregame Tour Recap Video
8K+
Direct Attendees
Concept & Strategy
YMC created an immersive celebration of college football by designing a custom traveling brand experience featuring a gameplay bar, leather couch gaming arena, replica faux stone statues of campus icons, and more. Fans engaged with live gameplay moments, structured tournaments, skills challenges, photo ops, and hands-on activities, while live-streamed matchups featuring NFL stars, alumni, and popular players added to the excitement. To maximize reach, student creators pre-promoted the event and captured live content during activation days to share with their networks.
Services
- Gen-Z Insights
- Creative Services
- Brand Activations
- Brand Ambassadors
- Content Creation
- Staffing
- Transportation & Logistics
Results
11.2K+
activities played
68.4K+
content views
4.2K+
live gameplay sessions
7.9K+
giveaways distributed
“The way the campus was transformed into an interactive college football experience was so cool. From the gameplay to the activations, the energy was nonstop and made the whole thing unforgettable.”
