Electronic Arts
EA Sports Madden NFL Super Bowl Experience
EA Sports brought the infamous Madden Cruiser to the 2025 NFL Super Bowl Experience in New Orleans. Fans had the opportunity to experience live gameplay, interact with NFL talent, enjoy giveaways, and capture content in photobooths.
Recap Video
41K+
Attendees Reached
Strategy, Production, & Execution
EA Sports partnered with YMC to activate at the 2025 Super Bowl Experience in New Orleans, LA. The Madden Cruiser activation included 20 live gaming stations all equipped with Madden NFL '25, two branded photobooths, merch giveaways, and surprise appearances from NFL athletes and Madden content creators. Brand ambassadors guided attendess through available activties while the content team captured key moments to share across EA social channels.
Services
- Event Production
- Staffing
- Mobile Tour
- Creative Services
- Content Production
- Talent Management
Results
5.2K+
event participants
4.5K+
live gameplays
160K+
social video views
2K+
super bowl giveaways
"My favorite aspect of the event was playing Madden with the kids and the competitiveness behind the game. This activation allowed us to put smiles on the faces of so many individuals which was really rewarding to me knowing it was done effectively by everything running smoothly."
