Electronic Arts
EA Sports Madden NFL Tailgate Tour
EA Sports hit the road during the 2024-25 season to bring the infamous Madden Cruiser to eight NFL tailgates around the country. The tour aimed to generate awareness of the Madden '25 video game and create social-worthy moments to share on EA-owned channels.
5.5M+
Sports Fans Reached
Campaign Strategy & Execution
EA Sports engaged YMC to takeover and optimize its Madden Cruiser activation. The Madden NFL Tailgate Tour provided fans of all ages with interactive opportunities to engage with the brand, including live Madden '25 gaming stations on site, a branded football toss led by brand ambassadors, and surprise visits from NFL legends at the ratings hotline booth. While fans interacted with the experience, the on-site content team captured the excitement to share with the EA social team.
Services
- Mobile Tours
- Content Creation
- Ambassadors
- Experiential Campaigns
- Brand Activations
- Transportation & Logistics
Results
6.7K+
tailgate attendee participants
6.5K+
promotional & premium items distributed
2.5M+
social views generated on Reels & TikTok
7.1K+
live gameplay sessions
"Watching Chad Ochocinco interact with fans outside of the cruiser was definitely a highlight of the event. There was so much genuine joy from both him and the fans, and these are the special moments that activations like this are all about. As a photographer and partnership activations specialist, this is exactly what I was hoping for!"
