eos
Campus Brand Activations
The skincare focused body brand, eos, partnered with YMC to take their Limited Edition Holiday Collection on tour. This festive campus pop-up featured product sampling, branded beverages, & interactive elements to build brand awareness and highlight the seasonal product range.
Holiday Express Campus Tour Recap Video
16K+
Full-Sized Products Distributed
Concept & Strategy
Just in time for holiday break, eos hit the road with a 5-campus pop-up tour to spotlight the Limited-Edition Holiday Collection. Students were ecstatic to see the festive pop up on their campus, and lined up for the opportunity to win full size products and share the experience on social media. From the customized drinks inspired by each holiday scent to the oppportunity to sample all four fragrences, this tour recieved glowing feedback from attendees.
Services
- Gen-Z Insights
- Creative Strategy
- Pop-Up Events
- Content Creators
- Brand Ambassadors
- Production
Results
435K+
UGC social impressions
4.5K+
student attendees
4.4K+
UGC social posts
4.8K+
coffee + hot cocoas
“I think this pop up is the most successful one on social media that I have seen! Since the event, there have been countless TikToks and stories on my feed. I thought the hot chocolate bar was so cute and the prize wheel was an awesome way for students to win more product."
