Glow Recipe
Glow Recipe Glow Gang Ambassador Program
Glow Recipe, a leading skincare company known for clinically-effective and fruit-forward products, launched their first ever campus ambassador program at colleges across the country to introduce the Gen-Z student audience to the brand via social media content creation and product sampling at on-campus events.
$5K+
in sales generated per month on glowrecipe.com
Campaign Strategy & Execution
Glow Gang University Ambassador Program
YMC and Glow Recipe set out to educate college students on the importance of skincare and clinically-effective ingredients by showcasing the brand as the go-to for any skincare needs. Campus Ambassadors created social content across Instagram Reels and TikTok to increase product knowledge and hosted on-campus events to deepen brand engagement. Ambassadors encouraged purchase consideration by promoting unique links and a program-specific discount code.
Services
- Campus Ambassadors
- Product Sampling
- Campus Events
- Retail Sales
- Gen-Z Insights
- Content Creation
- E-Commerce Support
Results
150K+
monthly impressions across Instagram + TikTok
3.1K+
Glow Recipe products distributed per month
250+
participants per ambassador-led event
2.5K+
direct website visits per month
"My favorite aspects of the program were getting to test out new products (both new for Glow Recipe and also new to me), connecting with students on campus through our events, and making an impact on my community of peers by putting a smile on their faces being a "skincare fairy" giving out goodies! I enjoyed being myself throughout the program and in the content that I created! I also loved how thoughtful the themes of the events were."
