Glow Recipe
Glow Recipe Sorority Rush House Takeover
Glow Recipe partnered with YMC to create a high-impact brand moment during the pivotal college experience of sorority rush, engaging influential sorority members through immersive activations at four major universities.
150K+
content views
Concept & Strategy
Glow Recipe and YMC partnered to deliver the ultimate Glow Recipe makeover to four sorority houses ahead of fall rush, placing product directly into the hands of members during a peak collegiate moment. Shared spaces transformed into elevated, photo-worthy environments with branded pillows, mirror decals, and posters designed to encourage organic UGC. Product baskets throughout each house and personalized in-room drops ensured every member had Glow Recipe essentials for their daily GRWM routines, inspiring authentic social sharing and driving widespread brand awareness both in person and online.
Services
- Gen-Z Insights
- Product Sampling
- Brand Activations
- Content Creation
- Creative Services
- Pop-Up Events
Results
1.6M+
social reach
4K+
products sampled
2K+
sorority members engaged
190+
UGC posts
"Thank you so much for choosing Delta Zeta at Texas A&M University we had such a great experience and feel so lucky you chose us to work with. This takeover made the entire chapter feel special. Our favorite part had to be all of the decorations since it gave us a ton of ways to make content! It was truly the best day out of work week and one that we will be talking about for the rest of the year!"
