Goodnotes
Goodnotes Campus Pop-Up Tour
Goodnotes, a digital note-taking app serving 24+ million monthly users worldwide, partnered with YMC to bring campus pop-up events to universities across the country, increasing awareness and educating students on product capabilities.
650+
average student attendees
Concept & Strategy
Goodnotes partnered with YMC to launch a year-long campus tour bringing its AI-enhanced digital note-taking app to college students nationwide. The activation featured a custom-wrapped branded van and interactive tent featuring demo stations to showcase the app's features. The prize game offered participants a chance to win exclusive merchandise, such as a one-year Pro subscription or a grand prize tablet. This drove authentic product trial and engagement among Gen Z, while expanding brand awareness across diverse university markets.
Services
- Gen-Z Insights
- Brand Activations
- Transportation & Logistics
- Campus Access
- Staffing
- Campus Events
- Brand Ambassadors
Results
10.6K+
product demos
1.3M+
social impressions
515+
trees planted
5.4K+
promo items distributed
“I had so much fun representing Goodnotes as a brand ambassador! Students on campus were excited to learn about the app and how it could aid in their learning and studying, especially during the midterm season. I know I’ll be using Goodnotes throughout the rest of my college career because it makes it so simple!"
