Google Gemini
Campus Pop-Up Activations
Google Gemini, known for innovative AI tools that enhance learning and productivity, partnered with YMC to engage students nationwide through campus pop-up events that showcased how the platform can support students both in and out of the classroom.
Gemini Campus Activations Recap Video
37.6K+
Student Participants
Concept & Strategy
YMC and Google created a series of pop-up activations to generate awareness and drive signups of Gemini's exclusive back-to-school student offer: one year free access to Gemini Pro! Activations gave students the opportunity to receive hands-on demos led by Googlers to learn about the platform and ask tailored questions to see how Gemini can support their specific needs. For signing up, students received exclusive giveaways including Nano Banana AI-generated dorm posters, custom Owala water bottles, tote bags, stickers, and more.
Services
- Gen-Z Insights
- Production
- Brand Ambassadors
- Staffing
- Data Acquisition
- Brand Activations
- Transportation & Logistics
Results
300+
ambassadors hired
104K+
promo items distributed
23.2K+
product demonstrations
42
campus activations
“I overheard someone in the dining hall talking about this event and the giveaways so I immediately ran over. Everyone is out here waiting for Owala water bottles, but I was pumped about getting Gemini Pro too. I have a big exam this week and need to study!”
