Google Search
Campus Pop-Up Activations
Google partnered with YMC to educate students on how to get the most out of Search AI Mode & to show how its upgraded features support them in and out of the classroom.
Search Bar Campus Activations Recap Video
46.2K+
Student Event Attendees
Concept & Strategy
To demonstrate how the Google Search Bar can support students’ needs, YMC deployed 3 simultaneous campus activation tours, delivering 61 activation days at 36 schools over 8 weeks. To maximize reach, event pre-promotion efforts included targeted email blasts to thousands of campus contacts, a student social ambassador program, and on-campus promotional drops to influential organizations. Leveraging a nationwide staffing network, YMC recruited and managed 620 event staff who engaged with attendees to ensure a positive and rewarding experience for all.
Services
- Gen-Z Insights
- Production
- Brand Ambassadors
- Mascots
- Staffing
- Content Creators
- Brand Activations
Results
620+
ambassadors hired
61+
campus activation days
65+
social content creators
214.4K+
social impressions
"Students showed a genuine curiosity about why Google Search was on campus and what the activation was about. The set was eye-catching, fun, and stood out on campus. The demo stations drew a lot of engagement, and the giveaways were definitely a crowd favorite and built excitement around the booth. Overall, students loved having Google Search on campus and expressed strong interest in seeing more events like this in the future. The event was a giant hit!"
