HASK Beauty
HASK Campus Brand Activations
HASK Beauty partnered with YMC to launch a kindness-themed campus tour showcasing new product branding and engaging Gen-Z consumers through interactive experiences. To support the national reach of the rebrand, YMC amplified campaign messaging through targeted sampling initiatives with sororities nationwide.
Recap Video
151.3K+
College Students Reached
Concept & Strategy
Leading up to Spring Break, YMC brought HASK Beauty’s recent rebrand to life through kindness-themed campus activations on campuses across the country like Texas A&M University and the University of Alabama. To create large-scale buzz, YMC delivered curated PR boxes and product drops to sororities nationwide, sparking UGC and driving excitement for a Spring Break sweepstakes. The campaign generated strong exposure to the new packaging and rebrand, enthusiastic participation and product trialing, and sustained online conversations among Gen-Z consumers.
Services
- Gen-Z Insights
- Brand Activations
- On-Campus Events
- Product Sampling
- Sorority Group Sampling
- Campus Ambassadors
- Student Content Creators
Results
15.7K+
samples + promo items
1.5K+
total UGC posts
$85K+
total social media value
6.7K+
students reached directly
“There aren't many interesting events at Texas A&M, so when a pop-up is on campus, its talked about for days. Conversations like "I'm so sad I missed the pop-up!" and "Did you go to the HASK event near Rudder?" are going to be circulated and it's going to keep the HASK brand buzzing on campus for a while.”
