Kodiak
Kodiak Campus Activation & Sampling Program
Kodiak, a leading food & snack brand, activated college campuses across the country through brand activations to increase awareness, connect with Gen-Z consumers, and drive Kodiak Cake product sampling.
12.5K+
Kodiak Cakes product samples distributed
Campaign Strategy & Execution
Kodiak Campus Activation & Sampling Program
Kodiak engaged YMC to develop a nationwide college campus sampling program to generate awareness of the brand and product mix, drive traffic to campus retail partners, and acquire new Gen-Z customers. With a mix of event partnerships hosted at university recreation centers, fitness-oriented pop-ups at popular on-campus locations, campus ambassadors, and social content creation & sharing, Kodiak reached new consumers and drove demand across key retailers.
Services
- Gen-Z Insights
- Brand Activations
- Campus Ambassadors
- Product Sampling
- Pop-Up Events
- Retail Partner Support
- Content Creation
Results
35K+
student participants at campus activations
65K+
social impressions generated off UGC
25
student led campus activations & events
160+
unique pieces of social content produced
“Students enjoyed how fun and accessible the event was. We had a handful of first time Kodiak customers at the event, and we made sure to get them excited about the brand and products. The students loved learning about the convenience of Kodiak products and how it’s the perfect snack for busy college students! The star of the show had to be the Trucker Hats—they were gone within the first hour of the event!”
