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Levi's College Student Influencer Program

Levi's, an American brand rich with history, wanted to drive brand awareness among Gen-Z consumers, and more specifically college students, and position themselves as the go-to retailer for denim and general apparel.


unique pieces of social content created

Levi's Collegiate Influencer Program

YMC and Levi's partnered to build a nationwide network of college student influencers to produce fun and relevant user-generated content (UGC) on TikTok + Instagram, support brand campaigns, and participate in live events including in-store opportunities. YMC developed a multi-platform social media strategy to position Levi's as a leader in the Gen-Z denim space and more broadly, general fashion and apparel.

  • Gen-Z Insights
  • Influencers
  • Content Creation
  • Retail Store Support
  • Brand Activations
  • Digital Marketing


engagements across social platforms


video views across social platforms


pieces of UGC featured on Levi's website & social channels


impressions on Instagram

“I loved the creative freedom in this program. Being encouraged to share authentic content each month made the partnership feel natural and authentic, and motivated me to create with pure passion!”

Francisco T., University of Washington