Samsonite
Samsonite TikTok Content Creators
As the leader of the travel-bag space, Samsonite sought to increase brand awareness and sentiment by showcasing day-to-day use cases of a range of products through a TikTok creator program
10M+
views on Tiktok
Strategy & Execution
Samsonite engaged YMC to position them as the go-to brand for travel bags amongst Gen-Z and young Millennials by developing a roster of young professionals to create authentic lifestyle video content. YMC scouted, sourced, trained, and manage a cohort of experienced and influential video creators who embodied an on-the-go lifestyle to showcase product versatility through diverse content. Dozens of pieces of content were repurposed on brand channels, marking a new phase in Samsonite's social strategy.
Services
- Content Strategy
- Content Marketing
- Content Creators
- Paid Social Ads
- Gen-Z Insights
- Digital Marketing
- Millennial Insights
Results
1.2K+
avg. engagements per post
600K+
avg. views per video
57+
reposts to brand account
1.1M+
total post engagements
“As a creator without a specific travel niche, I was really pleased with how my audience reacted to the partnership. The products are easy to rave about, as they are sleek in appearance and practical in functionality. I had so much fun getting creative with my content for the program and loved seeing Samsonite repost my content.”
