Tangle Teezer
Campus Ambassador Program
Tangle Teezer, a cutting-edge and sustainable hairbrush brand, aimed to increase awareness among Gen-Z communities on social media and on college campuses for both general brand health and new product launches.
10K+
College Students Engaged
Concept, Strategy, & Execution
YMC and Tangle Teezer collaborated to bring the Tangle Teezer College Ambassador Program to markets across the country. A highly recruited and curated team of campus ambassadors created content on Instagram and TikTok while hosting a wide variety of engaging brand activations on campus. Events were hosted in large public settings like in front of the Student Union and in more intimate settings like Sorority houses and at club sports team meetings and practices.
Services
- Gen-Z Insights
- Campus Ambassadors
- NIL Partnerships
- Brand Activations
- On-Campus Events
- Student Content Creators
Results
145K+
video views
1.5K+
hairbrushes sampled
550+
pieces of content
14%+
avg. engagement rate
“I really enjoyed speaking with students and educating them about the products. I also loved listening to different people’s stories about becoming comfortable with their natural hair, and how Tangle Teezer has helped them do so!”
