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YouthBuzz™ Blog
Case Study: ROCKSTAR Energy Drinks, Spring Break 2009
YMC's first love is experiential marketing -- physical, on-the-ground events that get students engaged with brands in an authentic way. We've just wrapped up the Spring Break season, and we've compiled a video that documents the work we've done with ROCKSTAR Energy Drink on the beaches and nightclubs of ...
Coverage of YPulse's Youth Marketing Mashup (Cont.)
As I mentioned in Tuesday's post, last week saw some of the best minds in youth marketing flock to San Francisco's temperate confines for YPulse's 2009 Youth Marketing MashUp. Our very own Carisa Natvig, youth marketer extraordinaire, was there and in fine form. As ...
