YMC IS AN EXPERIENTIAL MARKETING AGENCY. For over 15 years we’ve created campaigns that authentically connect brands with Millennials and Gen-Z consumers through word of mouth, peer-to-peer, and experiential channels including brand ambassadors. There’s no one better at engaging 15-25 year olds, especially around college campuses.
Helping Brands Like
QUICKLY GROW AWARENESS + PREFERENCE, DRIVE NEW USERS, & SUPERCHARGE E-COMMERCE SALES ACROSS THE COUNTRY.
1,100+
New Customers per week directly attributed to the U.S. student program, driven through physical campus tactics and digital social content creation.
55%
Growth in sales above projections within program campus mailing codes, representing over 15% of total nationwide sales.
$458,000
In ASOS sales generated per week over the course of our campaign, representing 3% of global sales.
Helping Brands Like
LAUNCH A NEW LINE OF FACE PRODUCTS AT SPRING BREAK THROUGH AWESOME EXPERIENCES AND MASSIVE SAMPLING.
9,000+
Branded photos printed for spring breakers on-site via interactive photobooth and automatically uploaded to the AxeFaceScore Tumblr promotional page.
15,000+
Daily interactions with US college students and over 2 million direct impressions generated throughout the campaign.
31,425
Samples of the new AXE Face product line distributed to college guys at Panama City Beach Spring Break
Helping Brands Like
PROMOTE THE CHROMEBOOK AS A COST-EFFECTIVE & USER-FRIENDLY NOTEBOOK ON TOP-TIER COLLEGE CAMPUSES ACROSS THE COUNTRY.
1
Winner of the 2015 Event Marketer Ex Awards “Best Pop-Up” award, and it was Google Chromebook!
15,500
Students, faculty, and administrators visited the Lending Library set to participate in the activation and engage with Google.
1,750
Chromebooks were checked out from the Lending Library, representing the total available inventory for each stop on the tour.
