Peace Corps
Peace Corps Bold Invitation Tour
Seeking to broaden its visibility and appeal among young adult Volunteer prospects, the Peace Corps, a volunteer organization active in 60+ countries, along with their partner agency, engaged YMC to develop an exciting brand experience that delivered essential messaging in an interactive and authentic manner.
436.6K+
Potential Volunteers Exposed to the Peace Corps
Campaign Strategy & Execution
High-Impact Brand Activations
YMC and Peace Corps created an immersive Gen-Z-centric pop-up experience with the goal of enhancing brand awareness, while actively engaging a diverse population of college-aged and young adult Volunteer prospects. Supported by Gen-Z creators on Instagram, the large-scale branded event featured a mixture of five city and college campus activations along the east coast, utilizing gamification and interactive elements to connect attendees with the organization's key messaging. Participants immersed themselves in a high-energy atmosphere, leaving with both newfound knowledge and branded giveaways, supporting the Peace Corps out-of-home marketing for years to come.
Services
- Gen-Z Insights
- Creative Services
- Design & Fabrication
- Production & Logistics
- Pop-Up Events
- Brand Activations
- Data Acquisition
- Gen-Z Recruitment
- Brand Awareness
Results
2.5K+
total student event participants
1.1K+
student conversations with recruiters
4.2K+
branded promo items distributed
422K+
total UGC social impressions
“For lots of students, this was the first time they’d heard about the Peace Corps, so they had no idea what opportunities they had or where you could serve. I don’t think people even realized how much they learned from the games because they were so fun!"
