CeraVe
CeraVe Drama-Free Cleansing Tour
CeraVe, a leading skincare brand, brought it's cleanser campaign on the road to four major U.S. cities. The tour highlighted the wide range of cleansers for every skin type and educated guests on a drama-free skincare routine.
Recap
16K+
Consumers Directly Engaged at Events
Campaign Strategy & Execution
CeraVe and YMC teamed up to build the brand's first mobile showroom experience, with design elements influenced by the "Cleanse Like a Derm" soap opera starring actress Xochitl Gomez and dermatologist, Dr. Dustin Portela. The Drama-Free Cleansing tour educated consumers on the CeraVe brand products and engaged them with fun interactive games, a branded green screen photo op, unique city-specific giveaways, and skin consultations and conversations with certified dermatologists. The tour popped up in high-traffic locations in NYC, Chicago, Nashville, and Atlanta.
Services
- Creative Services
- Gen-Z Insights
- Marketing Strategy
- Pop-Up Events
- Brand Activations
- Talent Recruitment
- Influencers
Results
25K+
CeraVe products distributed
550+
organic social posts created
60M+
social impressions generated
3K+
email marketing campaign opt-ins
"People were so pleasantly surprised to see this pop-up in Ponce City Market! Everyone knows and loves the CeraVe brand, and it was a lot of fun to engage with people that came inside the trailer to learn more about their hero products. Between the pops from King of Pops, the pouches, AND free cleansers—everyone was SO stoked with what they walked away with."
