Shop with Google
Shop with Google Campus Tour
The Shop with Google Campus Tour offered students fun, gamified experiences to explore Google Lens. The tour aimed to increase @ShopwithGoogle's Instagram following, build brand awareness, and promote Google Lens usage through interactive activities.
226K+
Students Reached
Campus Strategy & Execution
Google and their agency partner SHADOW hit the road with YMC to visit college campuses across the country during the back-to-school season! The Shop with Google Campus Tour brought fun and gamified educational experiences to students, showcasing the Google Lens tool in an immersive environment. Participants had the chance to trial Lens and learn more about the technology, while winning exciting back-to-school themed prizes from incredible brand partners like Dyson and The North Face.
Services
- On-Campus Events
- Mobile Tours
- Pop-Up Events
- Campus Ambassadors
- College Campus Marketing
- Talent & Staffing
Results
4.7K+
student event attendees
3.7K+
new Instagram followers
11.9K+
Google Lens trials
6.5K+
brand partner products distributed
"I had so much fun being a part of the event and watching my fellow Bisons learn about Lens and win different prizes. Students were so grateful and excited that Shop with Google came to their campus. Most of us had no idea how useful of a tool Google Lens is. I loved sharing tips with the attendees on how they could use it to source clothing items found on social media, and to compare prices!"
