Every Man Jack
Every Man Jack: Get Fresh for Kickoff
As campuses welcomed students back to school for a new academic year, Every Man Jack brought its outdoor-inspired body care portfolio to help get students fresh for kickoff, generating massive brand awareness & loyalty with a hyper-engaged Gen-Z audience.
9.1K+
Students Reached Per Campus
Campaign Strategy & Execution
Every Man Jack and their PR agency SHADOW engaged YMC to launch the new Coconut Vanilla Body Wash on college campus during back-to-school welcome week events. Students filled up their own shower caddy with Every Man Jack product and received 1:1 personal product recommendations from brand ambassadors. Attendees also experienced a fun, tropical atmosphere with a custom Plinko Board, relaxation oasis station, and more. On top of stocking up on products and prizes, attendees received the chance to enter a tuition scholarship.
Services
- On-Campus Events
- Pop-Up Activations
- Campus Ambassadors
- College Campus Marketing
- Talent & Staffing
- Product Sampling
- Gen-Z Insights
Results
6.7K+
products distributed per campus
1.3K+
student attendees per campus
1.4K+
email signups per campus
800+
promo items per campus
“Students absolutely loved the event + were excited about the build your own caddy station! Everyone appreciated the brand ambassadors and how we were able to talk about the products in depth and give them personal recommendations. It was a great idea and many people had never heard about EMJ before so it was great to get the name out there.”
